Phoebe Kuhn is a writer, speaker and human behavioural specialist dedicated to assisting people in the discovery of their true purpose in life. The Phoebe Kuhn brand is modelled off her business ethos and personal story. The contrast of using strong, rich colours and bright, soft colours complements the themes set around “The Hero’s Journey”. This visual contrast can be found across the brand's assets. Strong, angular shapes paired with generous curves create the letters in the logo, and the font suite is made up of a modern Sans Serif paired with an old-world Serif typeface.