Olivia Gatt

The Myer Toy Takeover

How do you make sure the children of Australia receive the latest toys?

Tell Mums and Dads.

With school holidays and attention divided, we needed Myer’s Toy Sale to stand out, so we let the toys do the talking. With over 1.2m visitors each month to the Myer website, we didn’t have to go in search of our audience. Instead, copywriter Damian Asling and myself, put the toys in places parents were already looking… for themselves!

By letting the toys loose on our online store, we put them where parents would see them. The interactive tiles would then link directly to our Toy Sale page, diverting parents shopping for themselves, into shopping for their kids. This project was completed at Clemenger BBDO.

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