This brief requested a re-brand for Volunteering Victoria and included creating a campaign to encourage new members to join the organisation. The concept of a membership ‘drive’ led to a campaign featuring Tori the Truck. A key element of the campaign was based on the van travelling across the state and setting up a pop-up space with food and music, as well as a pledge station where people were asked to volunteer a skill to their local community.
Photography: Elise Arumets