Women’s Health Week
Jean Hailes strives to improve the health of all women through knowledge, awareness, and action across Australia’s diverse demographic. With help from copywriter Damian Asling, we refreshed their identity and tone of voice for their yearly campaign, Women's Health Week.
The new branding represents the powerful role health plays in taking women along their life path. The ‘Heart Line’ symbol together with the tagline, “Women’s health. Powerful stuff”, aims to encourage women of Australia to take the lead in nurturing health for themselves, and in turn, their families and their communities. This project was completed at Clemenger BBDO.