Myer Elf Vison
The Completely & Utterly, Absolutely Perfect Christmas
With the help of Codeoncanvas, we created the Myer Elf Vision app. It brings the Myer Christmas characters to three-dimensional life across catalogues, gift cards, Instagram walls, an in-store AR treasure hunt and, most notably, a children’s storybook called The Completely & Utterly, Absolutely Perfect Christmas.
The final product was an iOS and Android app titled Elf Vision, which allowed the public to unlock, record, and share the AR experiences.
I worked with incredible internal teams at Clemenger BBDO, as well as external creative partners to bring this to life.