Myer Fashions on the Field
Innovation, imagination, and style inspiration comes together to celebrate Myer Fashions on the Field. Our task was to digitise the existing competition and reinvent the famous competition for new audiences. The bespoke system allowed photographers to capture the moments as they happened, audiences to view the fashions being showcased at the races live, and judges to run the actual competition. This project was completed at Clemenger BBDO.