Solar Victoria
Save With Solar
With sustainable energy choices and rising costs of living front-of-mind for Victorians, the campaign Save With Solar provides the solution: switch to solar and save over $1,000 every year on energy. In doing so, it repositions solar energy as a simple and affordable choice for Victorians.
Role
Creative Concept
Creative Direction
Copywriting
Casting
Styling
Print / Digital / OOH / Social Rollout
Shot in a quaint Yarraville home, the campaign is focused through the perspective of a young woman showing her parents how to make the switch to sustainable energy and benefit from claiming the Solar Victoria rebate.
The Save With Solar campaign reframed solar energy as a solution. Demonstrating an above average market recall, this campaign has contributed to the increased solar uptake across Victoria. A win for Solar Victoria, but a bigger win for our planet.
Additional Credits
Agency: Ellis Jones
Co-Director: David Constantine
Communications Director: Jessica Birkett
Copywriter: Sara Burke
Consultant: Bethany Crotty
Videographer: Eugene Perepletchikov
Gaffer and Drone: Dale Cochrane
Camera Assistant and Post Production: James Wright
Steadicam Op: Aaron Foley
Sound: Steve Bond
Photographer: Marie-Luise Skibbe
MUA: Sophie Knox
Where to now?