I was briefed to create an Avant Card campaign that would entice audiences to see, feel and experience the exhibition Stories From Detention. This emotional and important exhibition explores how migration and diversity have shaped Australian society.
Role
Creative Concept Art Direction Collateral Rollout
Using the powerful images from photographer Thomas Campbell and inspired by the incredible words from the interviewees, I created this postcard series encouraging people to focus on the personal memories, and stories of bravery and courage that make up the exhibition. This campaign won the Avant Card Postcard of the Year.
Additional Credits
Agency: Yoke Creative Team: Richie Meldrum and Elizabeth Caruthers Photographer: Thomas Campbell