Bondi Sands
1 Hour Express
Who is the 1 Hour Express “Bondi Babe”? She is luxurious, mysterious, glamorous, and very important (and busy!)
Role
Creative Concept
Creative Direction
Casting
Styling
Print / Digital / Social Rollout
I was tasked to give Bondi Sands’ top seller tanner, 1 Hour Express, a face and personality. This Bondi Babe needed to ooze elegance and enchantment, be a beauty and a bombshell, and sparkle with charm and charisma.
Through considered lighting, styling, and set design I was able to achieve a beautiful series of shots to be used across all marketing touch points, driving up sales and repositioning this Bondi Sands core product as something fresh.
It was important to maintain the talent’s gorgeous, warm glow while keeping the set moody and blue toned. Minimal styling and a magnetic makeup look brought the campaign to life, showcasing the 1 Hour Express Bondi Babe’s radiant skin and alluring attitude.
Additional Credits
Agency: Bondi Sands (in house)
Creative team: Blair James,
Alexandra Peek, Daisy James
Photographer: Kate Rosenberg
Related Projects
Where to now?